Discover more from Terms of Service with Chris Martin
TikTok Is Gen Z's Food Network [Content Made Simple]
Issue #222: iOS users opt for privacy, summoning security guards, and more.
“The thing that makes TikTok outstanding compared to any other platform is the speed of scale,” said Eunice Shin, the head of media and entertainment at Prophet, a growth strategy firm. “If something goes viral, you can go from zero to millions of followers in a matter of months. That’s really hard to do if you take a traditional trajectory.”
No one has seized on this opportunity faster than members of Gen Z. “The trend we’re noticing is younger and younger talent making a name for themselves as a result of adopting the platform,” said Jad Dayeh, the head of digital media at WME, a top talent agency.
Really interesting dive into how young people are becoming cooking stars on TikTok. Wonderful work as usual by Taylor Lorenz.
ON THE POD
There are a few overarching social media mistakes that companies and people make. We give our thoughts on the biggest mistakes we see and give the definitive take on whether audiobooks overrated or underrated.
HITTING THE LINKS
Gotta say I don’t think “Uber-for-personal-security-force” is a positive development.
Crime and neighborhood watch app Citizen has ambitions to deploy private security workers to the scene of disturbances at the request of app users, according to leaked internal Citizen documents and Citizen sources.
The plans mark a dramatic expansion of Citizen's purview. It is currently an app where users report "incidents" in their neighborhoods and, based on those reports and police scanner transcriptions, the app sends "real-time safety alerts" to users about crime and other incidents happening near where a user is located.
So grateful to see users opting out of the surveillance capitalism state in which we find ourselves.
When offered an actual choice in the new operating system that runs iPhones, Americans are all in on privacy.
Just 6 percent of U.S. daily users of Apple’s latest mobile software are opting to allow companies like Facebook and its many affiliates to hoover up data about them and sell it to advertisers, according to Flurry Analytics. (The figure is higher globally, at about 15 percent.)
Facebook tracks users everywhere online because it can sell ads at a higher rate to marketers when it has highly detailed personal information, known as targeted advertising. That’s why advertisements on Facebook are often creepily specific — a Google search for jeans might later yield ads for Gap jeans in the style, fit and colors you like. Facebook and others can inform advertisers how effective the ads are and whether your personal traits will match well with subsequent ads for charcoal grills, Barbie dolls, gardening equipment or Billy Joel tickets.
This is a helpful bit of advice!
Twitter lists can be a wonderful resource: they can help you categorize different companies, track what’s happening with your friends or family, follow accounts that you enjoy, or keep up with news sources you like to follow. And being on others’ Twitter lists can help amplify your own tweets.
However, occasionally, you could find yourself on a Twitter list that you’d rather not be associated with. Perhaps somebody misread one of your tweets and thought that you agreed with a certain point of view — and you don’t. Or it could happen that somebody who disagrees with you puts you on a list in order to target you for harassment.
THE FUNNY PART
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