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Threads Rolls Out Following Feed [Content Made Simple]
Issue #320: X gon' give it to ya, Goodreads havoc, and more.
TOP OF THE WEEK
On Tuesday, Meta CEO Mark Zuckerberg's competitor platform began rolling out a Following feed, one of many feature users have been calling for since the app launched on July 10 (you could previously play around with your account settings to tailor your feed manually, but it wasn't an ideal solution).
I have barely used the Threads app since it launched! But this is a featured that people have been clamoring for since the app was released, so it’s good to see it (sorta) available.
THE TRIVIA QUESTION
Barbie and Oppenheimer combined for the fourth-biggest movie weekend EVER this past weekend. Which movie has the biggest opening weekend of all time?
Answer at the bottom.
HITTING THE LINKS
When brands become verbs, it’s the “holy grail,” said Mike Proulx, a vice president and research director at Forrester, because it means they have become part of popular culture.
“The app itself has become a cultural phenomenon in all sorts of ways,” he said. “In one fell sweep, Elon Musk has essentially wiped out 15 years of brand value from Twitter and is now essentially starting from scratch.”
Wild story. And not hard to believe, honestly.
The terrible power of Goodreads is an open secret in the publishing industry. The review site, which Amazon bought in 2013, can shape the conversation around a book or an author, both positively and negatively. Today’s ostensible word-of-mouth hits are more usually created online, either via Goodreads or social networks such as Instagam and TikTok.
The owner of the @x Twitter handle confirmed that the company, now known as X, took over his account without warning or financial compensation, telling him the handle is a property of X. The handle had previously belonged to Gene X Hwang of the corporate photography and videography studio Orange Photography. In a letter, the company formerly known as Twitter thanked Hwang for his loyalty and offered him a selection of X merchandise and a tour of X’s HQ, as a “reflection of our appreciation.”
THE FUNNY PART
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Trivia Answer: Avengers: Endgame ($357 mil)