The Most Important Social Media Advice I Give People
The right question to ask when you're creating social media content.
One of the most chronic problems I run into in world of social media and content strategy is this: self-centeredness. Let me explain what I mean.
Most brands/companies/organizations/churches go into a social media strategy with either an implicit or explicit posture that says:
“What can I post today to help people want to be more engaged with us?”