How long until the "influencer bubble" pops? My brother-in-law is a popular influencer on Instagram (I guess popularity is relative, but within his subculture, he's a big deal), but thankfully, it's not what he's relying on. I just wonder about all of these people investing their time into mediums like Instagram, YouTube, etc., and when it eventually fails, what will they fall back on?
How long until the "influencer bubble" pops? My brother-in-law is a popular influencer on Instagram (I guess popularity is relative, but within his subculture, he's a big deal), but thankfully, it's not what he's relying on. I just wonder about all of these people investing their time into mediums like Instagram, YouTube, etc., and when it eventually fails, what will they fall back on?