The Facebookification of Instagram

Simplicity and independence were the hallmarks of Instagram. No longer.

I am currently reading Sarah Frier’s No Filter, a book about how Instagram was founded and how it arrived where it is today. It is a fascinating book about the people behind Instagram, how it came to be, how Facebook acquired it, and what has happened since the 2012 historic acquisition. Frier writes, “Instagram was one of the first apps to fully explo…

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