Revealing data points on drama, activism, and more from a recent Pew study.
Fascinating stuff, though certainly makes me feel fearful of when my little girl gets to Instagram age (thankfully a few years off yet)
That one data point about how teens view social media’s impact on *other* teenagers is something else. The discrepancy is incredible.
As someone who works with brands in the food and beverage space, particularly the plant-based and better-for-you sectors, I am both surprised and amused by the data regarding social media activism. Brands seem convinced that their audiences, which are made up in large part of people in Gen Z, want or demand them to stand for social justice issues. I see this sprayed all over brand Instagram accounts, and I was convinced it was unnecessary (if not ridiculous). It’s good to see data that backs up that hypothesis. ￼