Kids Privacy Online Is Making Progress [Content Made Simple]
Issue #289: Podcasts are booming, how to protect teens online, and more.
TOP OF THE WEEK
Kids Privacy Online Is Making Progress…Sorta
Driving the news: The two laws best positioned to get rolled into big year-end legislative packages, according to advocates and lawmakers, are:
The Kids Online Safety Act (KOSA), which would require platforms to guard kids from harmful content using new features and safeguards and to make privacy settings "on" by default for children. The law also mandates privacy audits and more transparency about privacy policies.
The Children and Teens' Online Privacy Protection Act, which bans marketing to minors without their consent. It also extends some privacy protections online that now only cover children through age 12 so that they continue through age 16.
I am encouraged! But I am not getting my hopes up!
THE TRIVIA QUESTION
Which cartoon character was the first to appear as a balloon in the Macy’s Thanksgiving Day Parade?
Hint: black and white
Answer at the bottom.
HITTING THE LINKS
Link #1: Should Your Brand Stay on Twitter?
If you’ve built an audience on Twitter, there’s no strategic reason to bail on the platform yet—keep on tweeting. Elon’s tinkering is chaotic and leaves the future unclear, but it’s probably not affecting the relationship between your brand and your followers.
Link #2: Nearly 1 in 5 Americans listen to a podcast every day
Lots of great info in here!
YouTube’s edge over audio streamers may not be (entirely) its video capabilities. In the spring, Cumulus found that 45 percent of people who consumed podcasts on YouTube didn’t even watch the video; they just listened with the video minimized. I suspect that YouTube’s real advantage is that… it’s Google. You google a podcast, and there it is. The search is undeniably easier, and even I find myself defaulting to the YouTube version of podcasts when I am doing research for work.
Link #3: Protecting Your Teenagers Online
Imagine if we began teaching our preschoolers to swim and supervised them while swimming, but then neglected to put up a fence and let them play out back by themselves. That would be gross negligence! What if we put up a fence and supervised our children while swimming but never actually taught them to swim? They’d still be wearing floaties at age 18! What if we began teaching our children to swim and put up a fence, but then let them play in the pool by themselves? Again, no parent would do that. All three levels of protection are necessary.
THE FUNNY PART
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