Facebook Pivoting to Video AGAIN? [Content Made Simple]
Issue #269: iPod put out to pasture, InstaNFTs, and more.
TOP OF THE WEEK:
Meta mulls reducing money it gives news organizations
Meta Platforms is considering reducing the money it gives news organizations as it reevaluates the partnerships it struck over the past few years, The Information reported on Monday, citing people familiar with the matter.
The social media giant has noticed that fewer people have been clicking on links to news articles since Donald Trump left office, the report added, citing the people.
A number of years ago Facebook shook up the entire media industry by talking about their “pivot to video” that ended up being more of a stumble into and out of video. It seems like they’re maybe toying with a similar idea all over again? Interesting that Facebook has felt negative effects of Trump’s departure.
HITTING THE LINKS
Link #1: Apple Discontinuing the iPod
The end of an era.
“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”
Link #2: Illinois college, hit by ransomware attack, to shut down
This story is W I L D.
A goodbye note posted to the school’s website said that it survived both World Wars, the Spanish flu and the Great Depression, but was unable to handle the combination of the Covid pandemic and a severe ransomware attack in December that took months to remedy.
“Lincoln College was a victim of a cyberattack in December 2021 that thwarted admissions activities and hindered access to all institutional data, creating an unclear picture of Fall 2022 enrollment projections,” the school wrote in its announcement. “All systems required for recruitment, retention, and fundraising efforts were inoperable. Fortunately, no personal identifying information was exposed.
Link #3: Instagram will begin testing NFTs this week
A group of non-fungible token (or NFT) creators and collectors will soon be able to display their tokens on Instagram. Meta CEO Mark Zuckerberg confirmed in a post today that the company is testing NFTs on the platform, with “similar functionality” coming soon to Facebook.
Instagram head Adam Mosseri said in a video today that a small group of US users will have the ability to display NFTs on their feed, stories, and in messages. NFT details are displayed in a similar way to tagged profiles and products and are named “digital collectibles.” Clicking on the tag will display details like the name of the creator and owner.
THE FUNNY PART
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