11 Most Important Social Media Trends for 2023 [Content Made Simple]
Issue #295: Metaverse meetups, behind the scenes at Twitter, and more.
TOP OF THE WEEK
It’s time to add some keyword research to your social strategy. Rather than slapping hashtags into your copy after a post is finished, use keyword research to inspire you to make content that people are already searching for.
Even if you don’t see a massive search-fueled jump in traffic and engagement, the worst-case scenario is that you get a bunch of ideas for new posts.
Some interesting trends and predictions in this article! I don’t think I agree with all of them, but they’re interesting to read.
THE TRIVIA QUESTION
Which was the first U.S. city to host the modern Olympics? (Hint: 1904)
Answer at the bottom.
HITTING THE LINKS
Such a wild look into what happened when Elon Musk took over at Twitter.
The layoffs had left teams in charge of Twitter’s most critical infrastructure and user experience with a skeletal staff. Many managers hadn’t been consulted about which of their employees would be fired; after the rapture, they used Google Docs to create lists of workers who still seemed to be active. Then they started angling to rehire some people who had been cut.
This has been an interesting saga to observe. It’s good that YouTube is listening to the creators, I think.
YouTube’s gaming community pushed back against the company this week after some creators saw their old videos demonetized out of the blue.
The culprit is a new policy that the company introduced back in November in order to make certain kinds of content more advertiser friendly. That change, made to YouTubes’s advertiser-friendly content guidelines, overhauled the platform’s approach to profanity and violence.
A virtual destination where conversation can veer from the abstract to the incredibly intimate, Death Q&A is a weekly hour-long session built around grappling with mortality, where attendees often open up about experiences and feelings they’ve shared with no one else. Bright, cartoon-like avatars represent the dozen or so people who attend each meetup, freed by VR’s combination of anonymity and togetherness to engage strangers with an earnestness we typically reserve for rare moments, if we reveal it at all.
THE FUNNY PART
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Trivia Answer: St. Louis, MO (after the Olympics had first been awarded to Chicago)